We whipped Semester at Sea's public image into shape.During a introductory PR college course, I worked with an assigned team to strike up a proposal for client Semester at Sea - a study abroad program whose "party boat" image was keeping parents and potential students at bay (pun intended). Our team developed a fully-fleshed PR plan, including a SWOT analysis, press release, and strategy. The campaign as a whole was fully collaborative and tasks were distributed once a plan was secured. My most significant contributions were:
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